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New Season Cycling Lookbooks, Noteworthy arrivals, plus explore Rider Rewards

Lookbooks, hah! We could just as easily say 'nice images that make you feel like riding'. In fact, we may even call them cookbooks on occasion, because that's exactly what our spell-check keeps trying to do. Computers know best of course, which is why whilst writing this, the office hoover-robot is trying to make the special-time with some discarded bubble wrap, and the filing cabinet is smoking a cigarette. 

Robot romance aside, this week we added some very visually top-notch lookbooks to the site, for De Marchi, Morvelo men / women, PEdALED and Chrome Ind. (whose new sling the Kadet is one of our top sellers this month).

With their more cohesive style, the lookbooks are a pretty cool way to see what a brand is up to, and get inspired for your next ride at the same time. Remember, if you do see something that you like, simply click on the image to reveal and shop the items featured in the photo. Pretty cool!

This week's


Explore the new


The Rider Rewards programme is only a few days old, but already we're seeing lots of points being earned & spent, plus shares and referrals of the site, both of which can earn you points towards your balance.

It's a big system, so we made a page to explain it all. Let's break it down like a Brompton rider.

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About the Rider: Peter
Co-founder of Always Riding, Pete enjoys road, trail and a good city commute. Most of all though, he loves chatting to other riders, the mid-ride stop after a leg-breaking ascent, and a cup of tea at the end of the ride. There is no truth in the rumour that he likes to wear women's clothes and hang around in bars. No truth at all.
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